Syncrmusic | American Express Gold Unsigned
American Express Gold Unsigned
American Express Gold Unsigned American Express Gold Unsigned

What we are looking for

American Express Gold Unsigned is a groundbreaking new music initiative that provides producers, garage bands, singer songwriters, rappers and rising pop stars alike with a shot at their first big break. 

American Express has created a unique partnership with legendary music titles NME and Mixmag, renowned music college the BIMM Institute and the team here at Syncr to help find an unsigned UK act who will provide the track for a forthcoming national advertising campaign for American Express Gold Rewards.

A shortlist of artists who enter Amex Gold Unsigned will be selected to perform at a live showcase in front of a panel of industry experts, at the end of which one artist will be chosen. 

As the Amex Gold Unsigned chosen artist, you will:

> Record and release your own single.

> Soundtrack and appear in a national advertising campaign.

> Receive a £10,000 sync fee.

> Perform live at an Amex-sponsored music event.

> Be mentored by experienced industry professionals.

> Receive studio and rehearsal time, song writing and production support.

> Get playlist pitching to radio, streaming platforms and online publications.

> Feature in a short documentary about Amex Gold Unsigned.

Entry is open to music of any genre. Please submit between 1 and 3 original tracks that you feel best represent your work as an artist. You may wish to consider that the campaign will have a late summer, intimate, festival feel. 

Submission Rules

Entrants must be UK residents and not currently under contract with a record label. Tracks submitted for consideration must be entirely your own work (no covers) and must not include any unlicenced samples. If shortlisted, you may be invited to perform in a live showcase. The shortlist and winners will be selected by a panel of industry experts. You must be available to take part in Unsigned events between 7 June and 31 October 2022. American Express reserves the right to exclude entrants who do not meet submission rules or whose conduct could be viewed as detrimental to the American Express brand. Entry is not open to employees of American Express, their families, agents or any third party directly associated with administration of the Amex Gold Unsigned initiative.

  • Brief Deadline

    Sun June 12th

  • Genre



    Broadcast VOD, online video, social media



  • Licence Period

    12 months