Support music venues by being a part of Fightback Lager’s campaign
Fighback is the official beer partner for Music Venue Trust donates profits from every pint sold to the charity! Now you can co-own the beer brand that saves music venues.
FIGHTBACK Lager, which has Frank Turner and Fat Boy Slim among its famous fans, has launched its crowdfunding campaign, offering music and beer lovers the opportunity to invest in and co-own the start-up beer brand. With the return of live shows and festivals on the horizon, supporters can invest for as little as a round of drinks and share in the beer brand’s growth.
Formed in 2018 by three friends over a lunchtime pint in Camden’s Hawley Arms, FIGHTBACK converts the deep connection between beer and live music into a sustainable income for Music Venue Trust (MVT), a UK registered charity which acts to protect, secure and improve grassroots music venues. FIGHTBACK sold over 10,000 pints and 10,000 cans of its first brew, with a donation from every drink sold going to MVT.
By investing in FIGHTBACK’S £200,000 funding drive, fans of the grassroots music scene will be proud owners of a piece of the company and help the music venues they love. The crowdfund will support a huge live music ticket promotion to encourage audiences to return to gigs, as well as grow awareness of the brand with the ambition of being stocked everywhere music lovers gather – from venues and festivals to local shops when stocking up to listen to tunes at home.
Independent venues face little respite when lockdown ends. The headwinds faced by the sector continue, meaning the work of MVT remains essential for the long haul.
Despite the challenges, the grassroots remain defiant. Securing pouring partnerships across the circuit remains FIGHTBACK’S focus. If just half of UK venues sold one keg per week, £103,000 a year would be donated to MVT, and presence on retail shelves presents an even greater opportunity.
“In the first year we proved the concept, secured national distribution, and won industry support. Now we want to offer the opportunity to every grassroots music fan in the country to be a part of it.”